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Leisa Reichelt

1049 days ago
Unfiled. Edited by Leisa Reichelt 1049 days ago
Leisa R Introduction for a research session
 
 
We want to create a standard research introduction. 
How do you introduce yourself?  Let's co-create an introduction.
 
things we need to cover in the introduction:
  • who are you and where are you from
  • what will we be doing today (just enough to make people feel comfortable)
  • we’re testing the design, not you
  • if you can’t do something, it’s the design’s fault not yours
  • we want to learn about what’s not working, so you won’t offend anyone if you don’t like it
  • feel free to ask questions, but I might not give a very helpful answer (and why - lack of domain expertise + need it to be like it would be if I wasn’t here helping)
  • people might be in the observation room watching
  • we are recording this and would like to use this to show our colleagues and other people so that we can help design better govt services, is this ok? (confirm consent)
  • when we’re planning to finish the session (in case they have time they need to be out)
  • if appropriate can you switch off your mobile phone
  • encourage people to think aloud.
 
888 days ago
Unfiled. Edited by Leisa Reichelt 888 days ago
For example: Child Care Research on GOV.UK
 
 
Leisa R For example: Personal Independence Payment (PIP)
 
 
A. user needs in the context of life - needs that come from people’s lives beyond your service. You don’t have any control over these factors, but how you accommodate them will define peoples' experience of your service.
 
You must understand both of kinds of needs to design and deliver a service that people want to use, and to pass a Digital by Default Service Assessment.
 
Contextual research to understand how people are currently meeting this need, what is working well and what is not working well will help you to discover and understand both of these kinds of needs. Doing this research in the real context of use (eg home, workplace, government office) increases your ability to truly understand users' needs. 
 
As well as writing and sharing individual user needs, you should consider user journey mapping and personas to place those needs within the user's broader experience of your service.
 
1049 days ago
Unfiled. Edited by Leisa Reichelt 1049 days ago
Analysing research
 
Leisa R Analysing data captured in qualitative research
 
  • Do it.
  • Don’t do it alone.
  • Analysis is sorting through the data generated in research sessions so that you can make sense of what you’ve learned and what actions you should take in response.
  • You can start doing the analysis during the research sessions but you need to allow time after the research sessions have finished to ensure you get the most from the research you’ve done.
 
During the research
 
During the research you can start to group the observations into themes. 
These themes might be common topics that are coming up or they might be observations and actions that map to specific interface elements - printing out the interface to help group the observations can be very useful. 
Leisa R
  • (single case/multiple case instead?)
 
After the research
 
After the research, expect to allow at least an hour of analysis for every two hours of research conducted
 
Affinity sorting is a group activity - encourage people who observed the research to participate in the analysis. This way you can ensure that the research findings are widely accepted and understood by the team.
 
After the research, use affinity sorting to do your research analysis. You do this by making groups of the post it note observations into groups with similar themes and then labeling that group with a title. You will usually have to do this a few times until you end up with a label that represents the insight you’ve gained from the research.
 
Once you have got the insights you can then (use orange post its) to make actions, additional questions and design hypothesis in response to each insight. (although some insights will not require an orange post it)
 
Get the entire team to prioritise the actions/hypotheses from the research as a joint activity so that the most important things are done first.
 
Generally, issues that affect many participants are a higher priority than those that affect just one or two.
 
Generally, issues that would cause a participant to fail to complete their task are a higher priority than preference expressed by participants that would impact completion.
 
There will usually be two different kinds of insights that you will gain from your research, firstly the more propositional/strategic insights and secondly usability/tactical insights. 
 
It is important that both are captured and analysed. 
 
Propositional/strategic insights are very important to creating personas, mental models, concept maps etc. and feeding back to policy people and service managers. 
 
Usability insights are vital to improving the interaction design of the service.
 
 
Related reading:
 
 
 
1049 days ago
Unfiled. Edited by Leisa Reichelt 1049 days ago
Leisa R Writing a recruitment brief or screener
Write a recruit brief
 
 
 
includes:
  • how many participants - max 6
  • allow 1-2 reserve participants?
  • screener
  • instruct recruiter not to tell participants recruiting for GOV.UK/Dept or Agency - 
 
832 days ago
Unfiled. Edited by Leisa Reichelt 832 days ago
At the end of the discovery phase, your team should be ready to start putting together design approaches to meet the user needs you’ve discovered and begun to understand. 
 
Leisa R Related reading:
 

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